Don't let accessibility compliance become a competitive disadvantage
If your site excludes users with disabilities, you’re losing customers and risking legal action while competitors capture that market share.
We create websites that meet European accessibility standards while giving you competitive advantages over businesses that ignore these requirements.
- European accessibility law compliance (EN 301 549, EAA)
- WCAG 2.1 AA standard implementation
- Automated and manual accessibility testing
- User experience optimization for all abilities
- Legal risk mitigation and compliance documentation
- Competitive advantage through inclusive design
Accessibility that wins markets
Compliance meets opportunity

Accessible websites designed for competitive advantage
Website accessibility isn’t just a legal requirement – it’s a business opportunity. While competitors struggle with compliance or ignore accessibility altogether, you can capture the 15% of Europeans with disabilities as customers.
We analyze your competitive landscape and create accessible websites that not only meet legal requirements but position you as the inclusive choice in your market. When customers compare options, your accessible site communicates professionalism and social responsibility better than competitors who overlook accessibility.
The result: expanded customer base, reduced legal risk, and competitive positioning that sets you apart from businesses that treat accessibility as an afterthought.
European accessibility specialists
our accessibility strategy is developed by people who:
- Have implemented 100+ accessible websites across European markets
- Understand European Accessibility Act requirements and timelines
- Know WCAG 2.1 standards and real-world implementation challenges
- Specialize in making accessibility profitable rather than just compliant
This means your accessible website doesn’t just meet regulations – it strategically positions you to win customers competitors are inadvertently excluding.
Accessibility Testing & Implementation
Our technical approach to accessibility compliance:
Automated Testing Framework
Continuous accessibility monitoring and validation
Technical Implementation
We implement comprehensive automated testing that catches accessibility issues before they reach users. Our testing framework runs continuously, providing real-time feedback on accessibility compliance.
Tools and Technologies:
- axe-core integration – Industry-standard accessibility testing engine
- WAVE API implementation – Web accessibility evaluation across all pages
- Lighthouse CI integration – Automated accessibility scoring in development pipeline
- Pa11y command-line testing – Automated WCAG 2.1 compliance validation
- Selenium WebDriver – Custom automated testing for complex interactions
- GitHub Actions/CI integration – Automated testing in deployment pipeline
What We Test Automatically:
- Color contrast ratios – Ensure WCAG AA compliance (4.5:1 minimum)
- HTML semantic structure – Proper heading hierarchy and landmark usage
- Form accessibility – Labels, error messages, and keyboard navigation
- Image alt text – Missing or inappropriate alternative text detection
- Focus management – Keyboard navigation and focus indicators
- ARIA implementation – Proper use of accessibility attributes
Continuous Monitoring:
- Daily accessibility scans across all website pages
- Real-time alerts for new accessibility issues
- Regression testing to prevent accessibility deterioration
- Performance impact monitoring of accessibility features
Manual Testing & Validation
Human expertise for complex accessibility scenarios
Expert Manual Review
Automated testing catches ~70% of accessibility issues. Our manual testing identifies complex problems that only human expertise can detect.
Manual Testing Process:
- Screen reader testing – NVDA, JAWS, and VoiceOver validation
- Keyboard-only navigation – Complete site functionality without mouse
- Zoom and magnification testing – 200% zoom compliance testing
- Color blindness simulation – Testing with various color vision deficiencies
- Cognitive accessibility review – Content clarity and navigation logic
- Motor accessibility testing – Large click targets and timing considerations
Real User Testing:
- Disability community feedback – Testing with actual users with disabilities
- Assistive technology validation – Real-world usage scenarios
- Usability testing – Task completion rates with assistive technologies
- Cognitive load assessment – Mental effort required for task completion
Expert Accessibility Audit:
- WCAG 2.1 AA compliance review – Manual verification of all success criteria
- European accessibility standards – EN 301 549 compliance validation
- Legal compliance documentation – Audit reports for regulatory requirements
- Remediation prioritization – Risk-based approach to fixing issues
Technical Implementation
How we build accessibility into your website
Semantic HTML Foundation
We build websites with proper HTML structure that assistive technologies can understand:
- Semantic elements –
<header>
,<nav>
,<main>
,<section>
,<article>
,<aside>
,<footer>
- Heading hierarchy – Logical H1-H6 structure for screen reader navigation
- Landmark roles – ARIA landmarks for page structure navigation
- List structures – Proper
<ul>
,<ol>
,<dl>
for content organization
ARIA Implementation
Advanced accessibility features using ARIA (Accessible Rich Internet Applications):
- ARIA labels and descriptions –
aria-label
,aria-labelledby
,aria-describedby
- State and property communication –
aria-expanded
,aria-selected
,aria-checked
- Live regions –
aria-live
for dynamic content updates - Complex widget accessibility – Dropdown menus, tabs, modals, carousels
- Custom component accessibility – ARIA patterns for interactive elements
Keyboard Navigation
Complete keyboard accessibility implementation:
- Focus management – Logical tab order and visible focus indicators
- Keyboard shortcuts – Skip links and access key implementation
- Focus trapping – Modal dialogs and overlay accessibility
- Custom keyboard handlers – Arrow key navigation for complex components
Visual Accessibility
Design and visual accessibility optimization:
- Color contrast compliance – WCAG AA minimum contrast ratios
- Color-independent information – No information conveyed by color alone
- Scalable typography – Responsive text sizing up to 200% zoom
- High contrast mode support – Windows High Contrast compatibility
- Reduced motion support –
prefers-reduced-motion
CSS media query
Accessibility Documentation
Legal protection and ongoing maintenance
Compliance Documentation
We provide comprehensive documentation for legal and business protection:
- Accessibility statement – Public declaration of accessibility commitment
- WCAG 2.1 compliance report – Detailed technical compliance documentation
- Testing methodology documentation – How accessibility is maintained
- Remediation timeline – Plans for addressing any remaining issues
- User feedback process – How accessibility concerns are handled
Ongoing Maintenance
Accessibility requires continuous attention:
- Monthly accessibility audits – Regular compliance verification
- Content accessibility training – Staff training for content creators
- Accessibility checklist – Guidelines for ongoing content creation
- Update and regression testing – Ensuring accessibility during site updates
- Performance monitoring – Accessibility impact on site performance
Legal Risk Mitigation
Protection against accessibility-related legal issues:
- European Accessibility Act compliance – Meeting 2025 requirements
- Sector-specific requirements – Additional compliance for specific industries
- Audit trail documentation – Evidence of accessibility efforts
- Incident response process – How to handle accessibility complaints
- Insurance and liability – Documentation for legal protection
European Accessibility Expertise
Why European businesses choose us for accessibility advantage:
Legal Compliance Knowledge
We understand European Accessibility Act requirements, implementation timelines, and enforcement mechanisms. Your accessibility strategy accounts for current and future European regulations.
Inclusive Design Experience
European accessibility isn't just about compliance - it's about creating inclusive experiences that work for diverse European populations, cultures, and languages.
Competitive Strategy
We position accessibility as competitive advantage rather than compliance burden, helping you capture market share while competitors struggle with requirements.
Competitive Results
Why accessible websites deliver business advantages
86%
of customers prefer doing business with companies that demonstrate social responsibility through accessibility
71%
of European businesses still have significant accessibility barriers, creating opportunity for accessible competitors
€4.2 billion
annual spending power of Europeans with disabilities that inaccessible websites cannot capture
FAQ
FAQs about website accessibility for competitive advantage
The European Accessibility Act becomes fully enforceable in June 2025, but some requirements are already in effect. Businesses that wait until the deadline will face rushed compliance and potential penalties. Starting now gives you competitive advantage while others scramble to catch up.
Legal penalties can range from €10,000 to €100,000+ depending on jurisdiction and severity. But the bigger cost is lost customers – 15% of Europeans have disabilities, and inaccessible websites exclude them completely. You’re also missing customers who prefer socially responsible businesses.
No, when done properly, accessibility improvements often make websites faster and more attractive for all users. Many accessibility features like clear navigation, good color contrast, and logical structure improve user experience for everyone, not just users with disabilities.
Basic compliance can be copied, but superior accessible user experience and inclusive design innovation are much harder to replicate. We help you build accessibility advantages that become competitive moats rather than just compliance checkboxes.
Accessibility requires ongoing attention as websites evolve and requirements change. We provide monitoring, training, and innovation services to ensure your accessibility advantages stay ahead of competitors and regulatory requirements.