Who We Are

Via Profectus LTD, trading as BMCentrics, is a UK-registered company providing strategic digital solutions and business development services for European businesses.

Company Details:

• Via Profectus LTD (trading as BMCentrics)
• Company number: 15305248
• Registered address: 128 City Road, London, United Kingdom, EC1V 2NX
• Email: [email protected]

We process your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), EU GDPR (for our European clients), and other applicable privacy laws.

What Data We Collect

We may collect the following personal data:

Contact Information

• Name, email address, phone number
• Business or organization name and role
• Company size and industry sector
• Geographic location (country/region)

Business Information

• Details about your business challenges or opportunities
• Strategic goals and competitive situation
• Project requirements and objectives
• Market validation and research data (with consent)

Technical Data

• IP address, browser type, and device information
• Website usage data via cookies and analytics
• Email interaction data (opens, clicks, preferences)

Marketing and Communication

• Marketing preferences and subscription status
• Communication history and interaction records
• Feedback and survey responses

How We Use Your Data

We process your data to:

Service Delivery

• Respond to inquiries and provide strategic consultations
• Prepare proposals and fulfill service contracts
• Conduct market validation and business analysis
• Deliver strategic consulting, MVP development, and other services

Business Operations

• Improve our website, services, and client experience
• Analyze market trends and service effectiveness
• Manage client relationships and project communications
• Maintain business records and compliance

Marketing and Communication

• Send newsletters or marketing content (if you opt in)
• Provide relevant business insights and industry updates
• Conduct surveys and gather feedback
• Promote services relevant to your business needs

Legal and Compliance

• Meet legal or regulatory obligations
• Maintain records for tax and business purposes
• Protect our business interests and rights

Legal Basis for Processing

We process your personal data based on:

• Consent (e.g., newsletter subscriptions, marketing communications)
• Performance of a contract (e.g., delivering strategic consulting or development services)
• Legitimate interest (e.g., improving services, business development, relevant communications)
• Legal obligation (e.g., maintaining business records, tax compliance)

For EU clients, we ensure compliance with EU GDPR requirements and respect additional privacy rights under European law.

Sharing Your Data

We do not sell your data. We may share it with:

Service Providers

• Subcontractors and freelancers assisting with strategic or technical projects
• Email marketing and communication platforms
• Web hosting and technical infrastructure providers
• Analytics and business intelligence tools

Business Partners

• Strategic partners involved in delivering combined services
• Market research providers (with anonymized data where possible)
• Industry experts contributing to strategic consulting

Legal Requirements

• Legal or government authorities if legally required
• Professional advisors (lawyers, accountants) under confidentiality agreements
• Business transfer situations (merger, acquisition) with prior notice

All third parties are bound by data protection agreements and process data only for agreed purposes.

International Transfers

As a UK company serving European businesses, we may transfer data between UK and EU jurisdictions. We ensure that adequate safeguards are in place, such as:

• Standard Contractual Clauses approved by regulators
• Adequacy decisions recognizing equivalent protection
• Binding corporate rules for international operations
• Explicit consent for specific transfers where required

Data Retention

We keep your personal data only as long as necessary:

Active Business Relationships

• For the duration of service delivery and ongoing client relationships
• Strategic consulting data: 3 years after project completion
• MVP development and partnership data: Duration of partnership plus 7 years

Marketing Communications

• Until you unsubscribe or request deletion
• Inactive subscribers: Reviewed and cleaned annually

Legal and Business Records

• To comply with tax, legal, or business obligations (typically 7 years)
• Intellectual property and methodology development records

You can request deletion of your data at any time (see Your Rights section).

Your Rights

You have the right to:

Access and Control

• Access your personal data and understand how it’s processed
• Correct or update your data to ensure accuracy
• Request deletion of your data (“right to be forgotten”)
• Data portability – receive your data in a structured format

Processing Control

• Withdraw consent (e.g., from newsletters) at any time
• Object to processing based on legitimate interests
• Restrict processing in certain circumstances
• Object to automated decision-making (if applicable)

Complaints and Enforcement

• File a complaint with the UK Information Commissioner’s Office (ICO)
• Contact EU supervisory authorities if you’re an EU resident
• Seek legal remedies for privacy violations

Contact us at [email protected] to exercise your rights.

Cookies and Tracking

We use cookies and similar technologies to:

Essential Functions

• Ensure website functionality and security
• Remember your preferences and settings
• Maintain session information

Analytics and Improvement

• Analyze visitor behavior and website performance
• Understand service usage patterns
• Improve user experience and content

Marketing and Communication

• Deliver relevant content and advertisements
• Track email campaign effectiveness
• Personalize marketing communications

You can manage your cookie preferences via your browser settings or our cookie consent tool.

Marketing Communications

What We Send

• Service updates and business insights
• Industry trends and strategic guidance
• Surveys and feedback requests
• Relevant service offerings and opportunities

Your Control

• Opt-in required for marketing communications
• Unsubscribe anytime using links in emails
• Preference management – choose topics and frequency
• Direct contact – email [email protected] to adjust preferences

Legitimate Interest

We may contact existing clients about relevant services based on legitimate business interest, with easy opt-out options provided.

Data Security

We implement technical and organizational measures to protect your data:

Technical Safeguards

• Encryption of data in transit and at rest
• Secure hosting and infrastructure
• Regular security updates and monitoring
• Access controls and authentication

Organizational Measures

• Staff training on data protection
• Privacy by design in service development
• Regular security audits and assessments
• Incident response and breach notification procedures

European Compliance

• Enhanced protections for EU personal data
• Compliance with sector-specific regulations
• Regular reviews of cross-border data flows

Changes to This Policy

We may update this Privacy Policy to reflect:

• Changes in our services or business practices
• Updates to privacy laws and regulations
• Improvements to our data protection measures

Notification Process:

• Updated versions posted on our website
• Email notification for significant changes
• Clear indication of changes and effective dates
• Previous versions available upon request

Contact Us

For questions, concerns, or to exercise your privacy rights:

Via Profectus LTD (trading as BMCentrics)

• Address: 128 City Road, London, United Kingdom, EC1V 2NX
• Company No: 15305248
• Email: [email protected]
• Subject: Privacy Policy Inquiry

Response Time: We aim to respond to privacy inquiries within 72 hours and fulfill data subject requests within 30 days (or as required by applicable law).

EU Representatives: For EU clients, additional contact information for local representatives may be provided as required by applicable law.